Privacy Policy

Effective Date: January 1, 2026  ·  Last Updated: May 2026

HerWellness40 ("we," "us," or "our") is a brand operated by Elegant Group Collections LLC. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit herwellness40.com or make a purchase from us.

By using our website, you agree to the terms of this Privacy Policy.

Information We Collect

Information You Provide Directly

  • Full name, email address, and password when you create an account
  • Billing and shipping address when placing an order
  • Payment information — processed securely by Shopify Payments and Stripe; we never store full card numbers
  • Phone number, if provided at checkout
  • Messages and communications you send us through contact forms or email
  • Survey responses, reviews, or contest entries

Information Collected Automatically

  • IP address and browser type
  • Pages visited, time spent on site, and referring website
  • Device type, operating system, and screen resolution
  • Cookie identifiers and tracking technologies (see our Cookie Policy)

Information from Third Parties

  • Social media platforms, if you connect your account or interact with our ads
  • Analytics providers (Google Analytics — aggregated and anonymized)

How We Use Your Information

  • To process, fulfill, and ship your orders
  • To send order confirmations, shipping updates, and delivery notifications
  • To respond to customer service inquiries and support requests
  • To send marketing emails and newsletters — only if you have opted in
  • To personalize your shopping experience and recommend relevant products
  • To improve our website, product offerings, and customer experience
  • To detect and prevent fraud, abuse, or unauthorized activity
  • To comply with applicable legal obligations

Sharing Your Information

We do not sell your personal information. We share data only with trusted third-party service providers who help us operate our business:

  • Shopify — ecommerce platform and payment processing infrastructure
  • Stripe / Shopify Payments — secure payment processing
  • Klaviyo — email marketing (only if you have opted in to receive communications)
  • USPS, UPS, FedEx — order fulfillment and delivery
  • Google Analytics — website analytics (anonymized and aggregated data only)
  • Meta / TikTok — advertising platforms (anonymized pixel data for ad optimization)

We may also disclose information when required by law, court order, or government authority, or when necessary to protect our rights, property, or the safety of our customers.

Email Marketing

If you subscribe to our newsletter or opt in at checkout, we may send you promotional emails about our products, guides, and wellness content. You can unsubscribe at any time by clicking the "Unsubscribe" link in any email or by contacting us at hello@herwellness40.com. We will process your request within 10 business days.

Your Rights

All Customers

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Opt out of marketing communications at any time
  • Request a copy of your data in a portable format

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information we collect, use, and disclose
  • Right to delete your personal information
  • Right to opt out of the sale of personal information — we do not sell your data
  • Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at privacy@herwellness40.com. We will respond within 45 days as required by law.

Cookies

We use cookies and similar technologies to keep items in your cart, remember your preferences, and understand how visitors use our site. For full details, see our Cookie Policy. You can manage cookie preferences through the cookie banner on our site or your browser settings.

Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption for all data transmitted through our website. Payment data is processed through PCI-DSS-compliant payment processors. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain customer and order information for as long as necessary to fulfill the purposes described in this policy and to comply with legal requirements — typically 7 years for financial and transaction records. Account data is retained until you request deletion. Marketing data is retained until you unsubscribe.

Children's Privacy

Our website and products are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at privacy@herwellness40.com and we will delete it promptly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on this page with a new effective date. Your continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us

HerWellness40 — Elegant Group Collections LLC
1968 S. Coast Hwy Suite 4036, Laguna Beach, CA 92651
Email: privacy@herwellness40.com
Website: herwellness40.com